Rosa Luetchford is a painter, born in 1995 and raised in Kent, England. Rosa is currently living and painting in Hastings, East Sussex.
Painting women as the protagonists of Luetchford’s work is a way to celebrate and give permanence to them. The idea of a woman as a muse for the source of creative inspiration is one that has been previously linked, associated and connected to serving the ‘greatness of a man’. The culture around Vegas and the glitz and glam of American casino culture, are targeted towards appealing to a male audience. It is designed to be a playground for those seeking their fortune. It sells you the idea of a lifestyle full of beautiful women and rock n roll. Recreating famous photographs with a female model as Elvis Presley or a male model as a playboy bunny is a way Luetchford seeks to juxtapose and humour these gender stereotypes. Paint allows for the lines between reality and fantasy to be blurred. Capturing the women in a powerful stance whilst painting the men in a seductive position. Reversing the imagery allows us to view and question the roles we are accustomed to.